I’ve recently come to realize/reinforce the importance of staying true to what REALLY ignites my professional passion – through work I’ve been doing with a current client of ours.
Our client is a company who has developed IP/custom business processes that are unique, deliver extreme value to their clients – ultimately that value is delivered through professional services – but that delivery mechanism isn’t very scaleable and it limits their growth potential. They have come to realize that to really crack open the value of their expertise and unleash it to the benefit of their clients, they need to “productize it” and offer it as a SaaS (Software as a Service).
The client isn’t technically savvy – nor should they be, as that hasn’t been a requirement of their business model. They are experts at what they currently do – and developing a product and running a software company aren’t their area of expertise. Making the change from a services-only model to a software + services model requires the development of a viable business plan that factors in both software + services lines of business, a product roadmap, funding justification and ROI, finding funding, identification of distribution channels, a sound marketing strategy, support and operations planning, a robust technical architecture, and the list goes on and on and on… Our ability to help this client achieve their vision is practically limitless. They have needs that we are perfectly aligned and delighted to meet and exceed.
This isn’t the first, second or even third start-up or venture-backed client I’ve worked with under similar circumstances. Nor will they be the last – because I have really rediscovered that for me, the essence of Joy and Purpose, professionally is found in exactly this kind of an opportunity. The convergence of a client’s vision and passion that involves an acute business/technology pain, met by my expertise and experience (and that of my firm and our team), are colliding to create trust, a long term partnership and friendship, and even more importantly, REAL VALUE in a market where there are unmet needs. That’s powerful stuff.
That, for me, is the ultimate in finding “Joy and Purpose”. I have discovered (or rediscovered) what really makes me (and my firm and team) tick – and this is it! I challenge anyone reading this post who feels stuck in a rut, uninspired, or simply unfulfilled: take a hard look at what really ignites that sense of “Joy and Purpose” in your life – professionally, personally, spiritually – and go after it like a runner seeking the prize. http://preview.tinyurl.com/yzdjkp9
